Last updated: October 2026
At The Purple Zebra, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have over your personal information.
For the purposes of UK data protection law, The Purple Zebra is responsible for the personal information described in this policy.
Information we collect
When you visit our website, place an order, contact us or sign up to receive marketing from us, we may collect information including:
- Your name
- Billing and delivery address
- Email address and telephone number
- Order and purchase information
- Personalisation information you provide, such as names, messages or dates
- Information about the recipient of a gift that you provide to us, such as their name and delivery address
- Communications you send to us
- Information about how you use our website
- Device, browser and cookie information
- Marketing preferences
Payments are processed through the payment methods available through our Shopify store. We do not receive or store your full payment-card details ourselves.
How we use your information
We may use your personal information to:
- Process, personalise and fulfil your order
- Take and manage payments
- Deliver orders to you or your chosen recipient
- Contact you about your order
- Respond to enquiries
- Deal with returns, refunds or problems with an order
- Prevent fraud and protect our business
- Maintain appropriate business, tax and accounting records
- Improve our website and customer experience
- Send marketing communications where we have an appropriate lawful basis to do so
Our lawful basis for using your information
UK data protection law requires us to have a lawful basis for processing personal information. Depending on what we're doing, this may include:
Contract — where we need your information to process and fulfil an order or take steps you have requested before entering into a contract with us.
Legal obligation — where we need to retain or process information to comply with the law, including appropriate tax and accounting requirements.
Legitimate interests — where it is reasonably necessary for operating, protecting or improving our business and those interests do not override your rights.
Consent — where we ask you to consent to a particular use of your information, such as certain forms of direct marketing or cookies. Where we rely on consent, you may withdraw it.
Personalisation information
When ordering a personalised product, you may provide information such as a recipient's name, a personal message or other details required to create the gift.
Please only provide information that is necessary for the personalisation of your order.
Where you provide another person's details, for example, their name and address so we can send a gift directly to them, we use that information to fulfil your instructions and deliver the gift.
Who we share information with
We only share personal information where necessary to operate our business, fulfil your order or meet our legal obligations.
This may include service providers such as:
- Shopify, which provides our ecommerce platform
- Payment-processing providers
- Delivery and postal providers
- IT, website and hosting providers
- Professional advisers such as accountants, where appropriate
- Marketing, analytics and advertising providers where applicable
- Government, regulatory or law-enforcement authorities where required by law
These organisations only receive information relevant to the service they provide.
How long we keep your information
We keep personal information only for as long as it is reasonably necessary for the purposes for which it was collected, including fulfilling orders, responding to queries and meeting our legal, tax and accounting obligations.
Different types of information may therefore be retained for different periods.
When information is no longer required, we will delete or securely dispose of it where appropriate.
Marketing
If you choose to receive marketing communications from The Purple Zebra, we may use your contact details to tell you about products, offers, new gift boxes and other news.
You can unsubscribe from email marketing at any time using the unsubscribe link included in our marketing emails or by contacting us.
Unsubscribing from marketing will not prevent us from sending essential communications about an order you've placed.
Cookies
Our website uses cookies and similar technologies.
Some cookies are necessary for the website to operate. Others may help us understand how visitors use our website or support marketing and advertising.
Where consent is legally required for non-essential cookies, we will ask for it before those cookies are used.
More information is available in our Cookie Policy.
Your rights
Depending on the circumstances, UK data protection law gives you rights over your personal information. These may include the right to:
- Ask for a copy of your personal information
- Ask us to correct inaccurate information
- Ask us to delete information in certain circumstances
- Ask us to restrict how information is used
- Object to certain uses of your information
- Receive certain information in a portable format
- Withdraw consent where processing is based on consent
Not every right applies in every situation.
To exercise your rights, please contact us.
Complaints
If you have concerns about how we use your personal information, please contact us first so we have the opportunity to address them.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information Commissioner's Office
Changes to this policy
We may update this Privacy Policy occasionally to reflect changes to our business, website or legal requirements.
The latest version will always be available on our website.